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What’s the Book About?

by | May 19, 2011 | About Me, WIF Books | 0 comments

What’s the Book About?

My publisher uploaded the manuscript and artwork for Why I FAILED in the Music Business and How NOT to Follow In My Footsteps to the printer this week which means we’re getting close to the pre-release offering of the book. In anticipation of this event, and to entice you to buy a copy for yourself and tell all your friends to do the same, here’s a brief description of what the book is about:

Overview

A frank and honest discussion of the 8 reasons most musicians fail to build a long-term, music career and the proven “real world” skills and principles of business that are rarely taught to people in “the arts.” The book is full of useable tips and tools about finance, marketing, sales, communication, strategy, goals and people that can be applied directly to a music career. When you finish reading the book, you’ll have a written plan based on who you are, the things you want to do, and the life you want to live.

Chapter by Chapter

  • Introduction – why musicians must look to the “real world” of business for how to succeed in “the arts.”
  1. I Thought Talent Was Enough (The many things needed for success) – talent is a given, it’s everything else that makes the difference in building a successful career.
  2. I Thought I Had Enough Talent (Self-development – you can learn it all) – everything outside of talent and musical skill can be learned. Successful people do it everyday.
  3. The Company I Kept (You can’t do it alone – Networking and crabs in a bucket) – success is a team sport. Association with the right people is the foundation to a successful career – and life.
  4. How I Kept My Company (You own a business and it’s YOU!) – musicians are much too close to their art to make the right career decisions. That’s why they have to act like CEOs.
  5. My Attitude (The power of belief) – whether a person believes they’ll fail or succeed, they’re right.
  6. I Was Dreaming (Is what you want real? Make sure) – the only thing worse than failing is to succeed in the wrong thing.
  7. I Was Hoping (The power of a right goal) – goals are far more than targets, they guide everything you do – and won’t do.
  8. I Wanted to be a STAR (What you want is a LIFE!) – why the “why” is the most important element in success. The reason to succeed has to be bigger than the pain of overcoming failure.
  9. You, Inc. – how to put everything in the book into a usable plan that is actually used.
  • Resources – where and how to learn more

Upcoming

In the coming weeks, I’ll continue to reveal more about the book and discuss why I’m passionate about getting it into your hands. Be on the lookout for upcoming announcements on this site and leave me your e-mail in the comments or contact form for an invitation to purchase a pre-release copy soon.