Marketing

How to Build Your Music Career One Touch Point at a Time

Posted on Jan 29, 2012 in Blog, Marketing, Music Business | 0 comments

Make sure that any and all touch points between you and your customers fully and clearly represent you, your talents and the career you want because careers are built one touch point at a time. Here's how.

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Could Your Attitude be KILLING Your Music Career?

Posted on Jan 23, 2012 in Blog, Communication, Marketing | 0 comments

We are a society that feels entitled to complain about everything because we feel entitled to have everything. Don't fall for it.

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Music Career Job 1: You Gotta Serve Somebody

Posted on Jan 4, 2012 in Blog, Marketing, Music Business | 2 comments

With the exception of your family and a few close friends (maybe), nobody cares about your desire to be a successful musician, singer, songwriter or entertainer. All they care about is themselves.

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Music Career Success and What You Think of You

Posted on Dec 14, 2011 in Blog, Marketing, Music Business | 0 comments

Almost everyone can make a living in the music business and most of them do. If you want to have the music career of your dreams, you'll have to believe you can do more than that.

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How to Succeed in Music Without Selling Out

Posted on Nov 11, 2011 in Blog, Marketing, Music, Music Business | 0 comments

The only reason people sell out is because they have never figured out who likes what they’re doing and how to reach those people. Here's how to avoid that fate.

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How to Succeed in Music By Working Less

Posted on Oct 31, 2011 in Blog, Marketing, Music Business | 0 comments

Most musicians say yes to every gig in the hopes that they’ll be “discovered. The only thing that happens is they work all the time without ever getting closer to their career goals.

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