whyifailed.com Blog

Marketing with Podcasting

“Prior to the Web, bands that didn’t have a major label behind them couldn’t hope to get national or global attention.”

So starts a recent post from Web Ink Now decribing yet another example of how the music business is increasingly fractured and full of new opportunities everyday. If you’ve been curious about Podcasting and spreading your message, check out this post featuring the experiences of indie band Uncle Seth.

One of the band’s members, Jay Moonah, sums it all up nicely: “With TV and commercial radio and MTV-type people, they work and talk
from on high. Podcasting is different. It’s neat that we’ve made fans
out of some of these podcasters…It’s fun when they play our music, and then if I email them it is great to start a conversation.”

The magic of podcasting done correctly is that it is informal and personal. Audiences not only get to hear music, but they get to know the people behind the music – directly and candidly. And that connection is something the major label machines have difficulty duplicating (namely because they are trying to duplicate it).

One last thing to keep in mind though, and I can’t remember where I read it or I’d link to it, but be cautious about rambling podcasts that are more like the idle thoughts from a 12 year old’s diary. Have a general plan in mind and stick to it. You’re personality will come through and you won’t bore people out of their minds.

Hope to hear you soon!

This entry was posted on Friday, September 22nd, 2006 at 7:48 am and is filed under Marketing, Music Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.