Leoni-Sceti at EMI
I’m somewhat encouraged by EMI’s continued path of bringing in non-music people to lead their change. Guy Hands is intent on bringing in people who understand consumer marketing.
A quote from Leoni-Sceti jumped out at me though: “Creating brands and the values associated with those brands will be a possible value adder I could bring to this industry”
“A possible value adder I could bring…” doesn’t exactly exude confidence.
While your contemplating whether he’s hedging his bets against failure, examine the words you use. Do you talk ‘like you’re kinda sure you might be an okay’ musician, artist, person, whatever? Or do you confidently state the reasons you’re the right person for the job?
Which way will get you what you want?
This entry was posted on Tuesday, July 8th, 2008 at 6:00 pm and is filed under Marketing, Music Business, Personal Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Have your say
Fields in bold are required. Email addresses are never published or distributed.
Some HTML code is allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>URIs must be fully qualified (eg: http://www.domainname.com) and all tags must be properly closed.
Line breaks and paragraphs are automatically converted.
Please keep comments relevant. Off-topic, offensive or inappropriate comments may be edited or removed.