whyifailed.com Blog

Radiohead and Video 2.0

At the risk of appearing to pandering to my son and his band, I’m encouraging you to check out this post from Mashable.

Radiohead has released a pure data, you can play with it and create your own, video for House of Cards. Only it isn’t the video for the song, it’s a gift to the world to interact with Radiohead. From Mashable:

“No cameras were used to create it – only pure data. But the really
interesting thing about the video you’ve just seen is that it’s not the video for House of Cards; it’s a video. It was created through complex data visualization which you can see and manipulate over here. Want to save a copy? Download the necessary tools and knock yourself out!

Of course, if you think you’ve done the song justice or perhaps even topped the original video, you can share it over at the House of Cards YouTube group.
OK, I admit, seeing too much of this stuff might render you slightly
insane after an hour or two, but Radiohead has opened a door here that
will probably be followed by many bands to come. Can you say “Video
2.0?””

The video is stunning and it is a brilliant move from a band that is exploring and taking full advantage of the connected world of today. Good for them.

Let me know what you think of my son’s band too. Last November is a great song to start with.

This entry was posted on Wednesday, July 16th, 2008 at 6:55 am and is filed under Marketing, Music Business, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.