About
My name is Steve Grossman and I failed in the music business. Failure may be a harsh way to describe a 20 year drumming career with multiple hits, tours, endorsements, an ACM and a Grammy, but it’s the truth. I failed to accomplish my career goals and in 2001 left the music business for a career in the “Real World.”
What I got was an education.
An education about skills and principles in finance, marketing, sales, communication, process, mission, strategy and people. Skills and principles that are critical to the success of business and business people all over the world. Skills and principles that would have helped me succeed in the music business had I only known they existed.
It’s not too late for you.
If you continue to be frustrated in your attempts to live your dream, if you’re confused about the Music Industry (or any artistic career) and if you’re ready to give up and get a job in the “Real World.”
Don’t just yet!
Let me tell you why I failed in the music business and how NOT to follow in my footsteps by bringing you insights I’m learned and continue to learn every day. By leading you to the latest business models and trends in the industry. And by pointing you to some of the greatest leadership, marketing and business innovators of our time.
The skills and principles you need for a successful career in the arts can and should be learned, and you can learn about them here.
Please let me know your thoughts or questions in comments or by e-mail.
