TOO Funny
What did he say?
Birthday Greetings from Joe Cocker
From The Small Business Blog:
“Music is spiritual. The music business is not.”
Van Morrison (b. 1945) Irish musician, The Times (July 1990)
From NPR:
“All Things Considered, June 16, 2008 ·
Captains of industry, staffing their bands with top-drawer musicians,
are taking part in a series called Executive Sessions. It’s co-hosted
by Boston’s Berklee College of Music.”
Need I say more?
Before you read this, I should make the disclaimer that I married the girl singer in a band - just like my dad. Guess it runs in the family.
Free Geekery offers a list of 100 free sources for (good) downloadable music.
Check it out here.
In the past two days, I’ve come across four articles about giving away digital content for free. Most are, somewhat understandably, bemoaning the idea. This post quotes Esther Dyson as saying “that the ease with which digital content can be copied and disseminated would eventually force businesses to sell the results of creative activity cheaply, or even give it away. Whatever the product — software, books, music, movies — the cost of creation would have to be recouped indirectly: businesses would have to “distribute intellectual property free in order to sell services and relationships.” It then goes on to describe all the problems - for artists and consumers - that this will cause.
On the other side, is this post from Joe Wikert about his excitement and ideas after reading Adam Engst’s point of view. I love Joe and Adam’s enthusiasm and want to encourage the same in you. They are looking for opportunities to succeed in the midst of changes by introducing new concepts that bring benefits to their customers. Ideas like this will always win. Starbucks is not about coffee, it’s about a “second home.” Disney is about dreams coming true.
All of the negative reminds me of this speech from Other People’s Money where Danny Devito’s character speaks about the mistakes of the buggy whip makers at the dawn of the automobile. Instead of involvement in the biggest opportunity of their lifetimes, they put more effort into creating better buggy whips. Make sure you don’t do the same.
“In today’s globalised, digitised music industry, record companies may be on the run, but the enterprising individual artist has never had it so good.” That’s the quote beginning Robert Plummer’s story on BBC News about Ahmed Fakron’s blossoming music career.
Fakron is a Libyan born artist seeminly doomed to “international isolation” until about a year ago when a “New York-based DJ known as Prince Language unearthed an old Ahmed Fakroun track called Soleil Soleil, re-edited it and put it out on a 12-inch single, renamed Yo Son.” But that’s not the cool part, or the part of interest to you.
“Since April this year, Ahmed Fakroun has had 20 of his songs available for download from 7digital’s indiestore - an offshoot of the firm’s main site that allows singers and bands to create their own digital music shop.
“It happened through a fingertip. I happened to find [the store] while I was surfing and I tell you, I am happy to find them. It wasn’t too complicated, my fans started to know about it and others discovered it,” he says.”
Still not convinced?
DubMC has an in depth interview with Kenyan band Yunasi. You think you have it tough in the music business? Read this. The live in a country with no music industry. None. The radio stations mostly play western music and they earn all the money they make through live performances. Again and again, they mention how they long for the structure and mechanisms of the music businesses we take for granted in the west. Mechanisms that are still valuable btw.
But then, near the end of the article, the band mates say this:
“The internet has been a God-send to Yunasi. It allows us a window to the whole world and different demographics that despite geographical positioning can be exposed to our music conveniently. We have a website making our info available 24-hours a day, social networks like Myspace accounts allowing interaction with potential fans, YouTube allowing our videos to be available, music available for purchase directly for download from our website, on Itunes, Amazon and so forth. We are able to get useful contacts of world music professionals, media, festivals and organizations just at the click of a button that allows networking opportunities. We even can send our music to anyone in the world and use the available learning opportunities to make us better musicians. We were even invited to two festivals in Thailand festival thanks solely to our website and the availability of our video on the internet. People are also able to contact us easily after listening to our music from whatever sources. The internet offers us numerous opportunities to better ourselves as a band and further our careers.”
Take a look at what’s going on in the GLOBAL and internet linked music business and you’ll find endless opportunities.
Check out Dominic Basulto’s slide deck on four business trends:
(1) Social Data
(2) Micro-Payments for Online Social Experiences
(3) Content Mashups
(4) “Live” experiences (that really aren’t “live”)
What’s interesting to me is that they are all related to Social Networking, which I believe to be the big mega-trend today. They also fit squarely into any business model a musician or artist should have today.
Don’t let the doom-n-gloom of the industry news fool you, people want to be entertained. It may appear that the “hows” of entertainment are a mess right now, but I would argue that they’re not. As I’ve said before, I argue that the selling of products that contained music was the anomaly - what we’re seeing now is a return to normal. For thousands of years, people went somewhere to hear music and probably paid to do it. For the past 100 years, people bought music and took it home. That’s not going last - at least not the same way.
Which is why I like this list as a guide for musicians and artists. Are you doing something in or with or creating or manipulating or sending social data? Are you offering stuff cheaply - micropayments - that give people experiences? How ’bout mashups? Could you create or offer pieces of stuff and let your fans go nuts with it? Where could that lead? Lastly, what are doing about “live”?
Back to my point, isn’t music ultimately about live? Even “fake” live?