When I was a drummer, I played drums in the music business. My simple understanding of my reality was that I did something that a lot of other people did in a very large industry that was set in its ways. Simply put, I was a commodity – by definition, an undifferentiated product offered by many, many producers.
You probably think the same way.
In order to stand out, however, you need a new perspective, and here are four offered by Duct Tape Marketing. You are in:
– the information business
– the community buidling business
– the experience business
– the transformation business
As an artist, I encourage you to consider which one of these words connects with you and your passions. In doing so, it’s likely one of them will ring true. However, it’s also likely that you haven’t been telling that story to your prospective customers or audience. That’s a tremendous opportunity.
Using myself (a recording and side-man drummer) as an example, here are mine:
Information – a rock solid, “in-the-know” recording drummer specializing in the latest technology, grooves and sounds to give your recordings the energy and power today’s audiences
expect.
Community – a well connected, friendly musician that brings experience, friendliness and the ability to work as a member of a team to make every project a success
Experience – a spontaneous, frenetic and high energy player that brings a spark to every project and smiles to everyone that listens.
Transformation – a creative, exciting, and cutting edge player specializing in tomorrow’s sounds today.
How ’bout you, what’s your story?
Connect with Steve