by Steve Grossman | Feb 13, 2012 | Blog, Marketing, Music Business
Many businesses struggle because of a failure to develop great customer experiences at their touch points and the same is true for musicians. So today, I want to give you a tool I was introduced to by Tabetha Taylor when I was a Product Manager: The Customer...
by Steve Grossman | Jan 29, 2012 | Blog, Marketing, Music Business
You Can’t Succeed Alone If it’s true that you need other people to succeed in your music career (and it is), then it’s equally true that your career depends on the success of every “touch point” you have with other people. Customers and...
by Steve Grossman | Jan 26, 2012 | Blog, Music Business, People
I Wasn’t a Dead Fish My wife screamed at me, “I’d get more response from a DEAD FISH!” We had been married about 2 years and were having a discussion (fight) about something. She was walking back and forth telling me everything she was feeling...
by Steve Grossman | Jan 19, 2012 | Blog, Learning, Music Business
Just Like Music If you’ve been a musician for any time at all, you know that the main way to learn music is by stealing. I don’t mean SOPA and PIPA piracy, I mean watching and hearing other hot musicians and then intently working to mimic them note for...
by Steve Grossman | Jan 13, 2012 | Blog, Music, Music Business, Resource
What You Need to Build a Long-Term Career in Music More than talent: My wake up call to you: talent is a given and everyone’s great in the music business. Long-term success is a “Talent +” equation. You must learn more than simply being great at your...
Connect with Steve