Here’s an interesting post about the proliferation of additional stuff you can market in the digital age.
“When Robbie Williams’ last album was released three years ago there were 10 bits of content: the album package itself, a few singles, and associated videos and ringtones. When his new album was released on Monday, there were 164 bits of content. These include material for DualDisc, individual tracks for music download stores, and a whole set of different ringtones, ‘wallpaper’ and special bundles of content, some of which is exclusive to individual mobile carriers like T-mobile and Sony Ericsson.”
This isn’t necessarily a great thing as the article points out. First, not everyone is going to need, want or buy all of the offerings and most importantly, the more stuff that’s offered ultimatly devalues everything else. But, it does point out the dramatic change in an industry that used to offer two items – a single and an album (if you’re even old enough to know what those are).
I personally think 164 is a bit too many, but what would happen if you were known to always offer 1,6, 99,100,122 and 145? Or what if you figured out what 165 is?
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