by Steve Grossman | Apr 16, 2012 | Blog, Marketing, Music
Four Types of Cars Why are there so many kinds of cars? Hasn’t it occurred to anyone that they all do pretty much the same thing? Wouldn’t a two-door, four-door, pickup truck, and van built by one company be enough choice? That’s not the way it is though, is it?...
by Steve Grossman | Mar 11, 2012 | Blog, Marketing, Music
A week ago I posted my favorite quote from the late Peter Drucker: “A business enterprise has two basic functions: marketing and innovation” That day I wrote how to Innovate Your Way to Music Career Success. Today we’ll discuss the importance of marketing for...
by Steve Grossman | Feb 28, 2012 | Blog, Marketing, Music
If you want to build a long-term, healthy, and profitable career in music, you have to recognize that: You Are Whether you’re a solo musician, side-man, singer, songwriter or aspiring Mega-Star you are at least half of what you offer your fans, customers, fellow...
by Steve Grossman | Feb 23, 2012 | Blog, Marketing, People
What Do People Want? Whether your customers are fans, producers or other musicians, they often complicate your life because they do odd and unpredictable things. If you are basing your life and music career on them – which you are – it’s important to know what...
by Steve Grossman | Feb 13, 2012 | Blog, Marketing, Music Business
Many businesses struggle because of a failure to develop great customer experiences at their touch points and the same is true for musicians. So today, I want to give you a tool I was introduced to by Tabetha Taylor when I was a Product Manager: The Customer...
by Steve Grossman | Jan 29, 2012 | Blog, Marketing, Music Business
You Can’t Succeed Alone If it’s true that you need other people to succeed in your music career (and it is), then it’s equally true that your career depends on the success of every “touch point” you have with other people. Customers and...
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