Every industry has overused words. Words that are so common that they don’t mean what they used to mean or have simply come to mean nothing at all. Avoid these words, especially if you’re talking about yourself.
Over at Business Week, I read about five such words: quality, value, service, caring and integrity. While some of these are unlikely to be used by musicians and bands, I do want you to think carefully about the words you are using. Are they empty and trite? Overused and meaningless? BORING?
We live in a cluttered world and if you want to stand out, the first place to start is with your words – spoken, written and plastered all over town.
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