by Steve Grossman | Apr 10, 2012 | Blog, Communication, Music
I hope you know the power you hold in your ability to create music. It changes lives. It enriches. Encourages. It awakens, as this video shows. Use your gift...
by Steve Grossman | Mar 11, 2012 | Blog, Marketing, Music
A week ago I posted my favorite quote from the late Peter Drucker: “A business enterprise has two basic functions: marketing and innovation” That day I wrote how to Innovate Your Way to Music Career Success. Today we’ll discuss the importance of marketing for...
by Steve Grossman | Mar 9, 2012 | Blog, Communication, Music
Compliments “I can live for two months on a good compliment.” – Mark Twain There’s no question people long to know they’re appreciated. There’s also no question that compliments are rare, especially good ones. Even Mr. Twain said,...
by Steve Grossman | Mar 7, 2012 | Blog, Career, Music
“A business enterprise has two basic functions: marketing and innovation” This is my favorite quote from the late, “greatest management thinker of the last century,” Peter Drucker (November 19, 1909 – November 11, 2005). And though you may not...
by Steve Grossman | Mar 1, 2012 | Blog, Career, Music
“Find something you love to do, and you’ll never work a day in your life” – Harvey MacKay The Challenge One of the biggest musician challenges I see again and again is establishing a proper work/live balance. As true as Mr. MacKay’s quote is, it...
by Steve Grossman | Feb 28, 2012 | Blog, Marketing, Music
If you want to build a long-term, healthy, and profitable career in music, you have to recognize that: You Are Whether you’re a solo musician, side-man, singer, songwriter or aspiring Mega-Star you are at least half of what you offer your fans, customers, fellow...
Connect with Steve