Came across something of interest here. JS Logan recommends “repositioning” if what you’re doing isn’t working. Of course, that’s more difficult in music when the product is you, but there’s still some good advice:
2. Change markets. If you can’t sell it in the market you’re in, move it to
another market. Try a new prospect and see if your results and feedback change.3. Change your position. If you market your offering as one thing, change
your position and market it as another. For example, instead of marketing your
offering as a money saving solution, market it as a money making one.5. Reconfigure it. Similar to repositioning your offering, maybe you’re
better off stripping it down and selling it as something different than you do
today. For instance, maybe you have a business management solution that isn’t
selling, but an accounting module finds some interest. In this case, strip
everything away but the accounting piece and sell it as a financial reporting
tool.
So, what do these mean to a musician?
2.) Where is there less competition? Are you doing EXACTLY what others are already trying to do?
3.) Always think in terms of the other person’s problem that you can solve. I was a drummer. People did not want a drummer, they wanted a steady tempo, a groove, etc. What solution can you provide?
5.) More of a stretch here, but using me as an example again, I might have rented out my drums, or other equipment. Was that my career goal? No, but sometimes it can get you in the door.
Best of luck
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