Just in case you didn’t catch this on my Facebook or my delicious links, if you have ANY interest to have a career in the arts GO READ Music Think Tank’s 10 Mistakes Bands and Musicians Make. It’s dead on, full of truth and honesty, and covers it all. I especially like reason #4 ’cause it’s what I’ve been saying since 2005:
4. Thinking The Key to Success is Musical Talent, Money, or Looks
Yes, if we’re talking about pop music, MTV, or the major label
system, a certain amount of a contrived “image” probably helps sell
records.
Obviously, money helps things. And it’s always good if you can sing.
But it’s not “image” that gets somebody on MTV, it’s marketing.
It’s not good songs that get people on the radio, it’s marketing. And
it’s not money, although it helps. It’s marketing.
You can play well, have money, and look like a model, but if you don’t have the marketing to back you up, none of it matters.
You know what? If you do have a good, solid marketing plan in place
(and you’re using it), everything else doesn’t matter so much.
Um. Well said.
Connect with Steve