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Master Classes Beginning in September

by | Jul 27, 2011 | Marketing, Music, Music Business, WIF Books | 0 comments

Interested in learning more about how NOT to follow in my footsteps?

Sign-up for my interactive, Master Classes beginning this September in Nashville and the surrounding areas. Each limited seating class will feature hands on, in-depth training on the “real world” skills and principles you need to build a long-term, successful career in the music business.

Here’s what you’ll learn:

Communication
It’s not who you know, it’s who knows you.
How to keep your conversations tuned to WIIFM Radio.
CEO of You, Inc.
Why you need to think like Henry Ford and how to do it well.
Why the “personally invested artist you are” is your worst enemy.
Why your life depends on your Chief Executive Officer.
Customers
Why you can’t trust your current fans.
How to figure out your future fans.
How to target customers instead of end users.
People
How to get along with the other 3/4’s of the world’s population.
How to actually work with people and live to talk about it.
How to assemble your personal Board of Directors.
Marketing
Why you’re already an expert at Marketing (and sales).
How to clearly communicate who you are and what you do all the time.
How to avoid “selling out.”
Your Life
Why “succeeding in the music business” is a terrible goal.
How to wake up everyday where you need to be.
Why you need a big why.
Money
Why your financial education has been so bad.
What you need to know about money.
What you need to know to keep your money.
Your Plan
What it’ll all look like when it’s “done.”
How you’ll get it “done.”
Why you have to get it “done.”
H.A.N.D.Y.
Why your plan is wrong and how to deal with it.
How to use your plan (even though it’s wrong).
How to keep learning and growing.

What to Expect:

  • 3 Master Sessions: Classes will meet for 3 1/2 to 4 hours per week for 3 weeks for a total of approx. 12 hours of interactive training.
  • Materials: In addition to a copy of Why I FAILED in the Music Business, you’ll receive copies of Personality Plus and Rich Dad, Poor Dad plus your Master Class workbook and other materials.
  • Follow-Up: 90 days after your completion of the course, I’ll meet with you in person or via phone/skype for a “check-in” session.
  • Accountability: Each session includes “homework” to keep you accountable to yourself and your fellow participants. Accountability that can continue long after the master classes end.

Requirements:

A willingness to learn, grow, dream and commit to live your purpose.

Visit this site for updates about times, places, pricing and special offers coming soon. Use the contact page for questions or to be contacted directly with new info.