by Steve Grossman | Jul 11, 2011 | Music, Music Business
I’ve written two posts in the past week unpacking my thoughts on the music industry’s “problem” in terms of both the music consumer and music maker (um, you.). Now it’s time to tackle the “imperfect product” topic and talk about...
by Steve Grossman | Jul 8, 2011 | Marketing, Music Business
In my last post, I highlighted The Music Consumer’s Dilemma using a comment from The Family Records’ Wesley Verhoeve where he says: “The music consumer doesn’t have a problem right now, merely an imperfect product.” It’s Not Their Problem There...
by Steve Grossman | Jun 30, 2011 | Marketing, Music, Music Business
Music Industry Blog writer Mark Mulligan recently posted the right question when he asked “Can The Music Industry Afford Pandora to be the Shape of the Future?” Here’s a quote (thanks to John Pisciotta for the link): “The future of music...
by Steve Grossman | Jun 29, 2011 | Marketing, Music Business
In my post entitled Marketing as Strategy, I talked about the value of thinking about marketing instead of strategy because marketing is always customer focused. As I said: “…everything in marketing revolves around “the group of consumers or organizations...
by Steve Grossman | Jun 28, 2011 | Music
On the heels of several posts of my own on the subject of Marketing, Michael Hyatt wrote two insights-full posts on the subject that I had to pass along. Both are written to authors, but every last word applies to musicians or anyone pursuing a career in the arts....
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