by Steve Grossman | Jun 7, 2011 | Music
The following was originally posted on stevegrossmanonline.com on March 24, 2011. It’s my opinion that Marketing is the most important thing a company or an individual needs to do in order to succeed. I say this because I believe: Marketing is more than a message It’s...
by Steve Grossman | Jun 2, 2011 | Music Business
When it comes to the topic of building a successful career and life, there are three kinds of people you’ll meet: those that can help you, those that can hurt you, and those that don’t matter. And while it’s true that this is a simple concept in...
by Steve Grossman | May 27, 2011 | Music
As I mentioned in my last post, I’m taking the Dale Carnegie Sales Advantage course. An unexpected benefit of the course has been the time spent thinking about how to talk about my upcoming book. It’s not that I haven’t been doing it for years, but...
by Steve Grossman | May 26, 2011 | Marketing, Music Business
I’ve had the honor of attending a Dale Carnegie course called Sales Advantage the past several weeks. It’s an 8 Week course considered to be one of the best of it’s kind and I can tell you it is. I jumped at the chance to participate because...
by Steve Grossman | May 24, 2011 | Music Business
In my last post, If You Hate Books, I tackled one reason you might not buy a copy of my upcoming book. Today I want to discuss another, your career is going GREAT! So Was Mine From the book’s introduction: “I was a musician once, and now I’m not. Well,...
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