by Steve Grossman | Jul 12, 2007 | Marketing, Music Business
Seth is correct about the following caveat to my earlier post on firing your customers. Simply put: you can’t fire any customer if you’re so bad you need them. You’ve got to be GREAT at meeting the needs of all your customers before you can be this...
by Steve Grossman | Jul 11, 2007 | Music Business
For those of you in the fringes of the music industry – LOVE IT, but can’t carry a tune perhaps – I bring you vipbandmanager.com. Read about it here and then go check it out. This is just another example of the myriad opportunities in the music...
by Steve Grossman | Jul 10, 2007 | Music Business
I’ve said it here somewhere before, but Seth Godin reminds us to ask “What would happen if you fired (nicely) the very few customers that take your best effort but rarely appreciate it or spread the word?” Answer? if it’s good enough for...
by Steve Grossman | Jul 10, 2007 | Marketing, Money, Music Business
One of the pleasures of being a musician is the freedom. Freedom to work when you want and freedom to chose not to. Freedom to keep busy, or the freedom to have, well, free time. These are also the dangers of being a musician. It’s all too easy to over use your...
by Steve Grossman | Jul 10, 2007 | Music Business
I am a true believer in the power of mentors. My logic is that while it’s smart to learn from your mistakes, it’s even smarter – and faster – to learn from someone ELSE’S. But what if the folks you want to talk to are out of reach? Maybe...
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