by Steve Grossman | Mar 7, 2012 | Blog, Career, Music
“A business enterprise has two basic functions: marketing and innovation” This is my favorite quote from the late, “greatest management thinker of the last century,” Peter Drucker (November 19, 1909 – November 11, 2005). And though you may not...
by Steve Grossman | Mar 1, 2012 | Blog, Career, Music
“Find something you love to do, and you’ll never work a day in your life” – Harvey MacKay The Challenge One of the biggest musician challenges I see again and again is establishing a proper work/live balance. As true as Mr. MacKay’s quote is, it...
by Steve Grossman | Feb 28, 2012 | Blog, Marketing, Music
If you want to build a long-term, healthy, and profitable career in music, you have to recognize that: You Are Whether you’re a solo musician, side-man, singer, songwriter or aspiring Mega-Star you are at least half of what you offer your fans, customers, fellow...
by Steve Grossman | Feb 23, 2012 | Blog, Marketing, People
What Do People Want? Whether your customers are fans, producers or other musicians, they often complicate your life because they do odd and unpredictable things. If you are basing your life and music career on them – which you are – it’s important to know what...
by Steve Grossman | Feb 13, 2012 | Blog, Marketing, Music Business
Many businesses struggle because of a failure to develop great customer experiences at their touch points and the same is true for musicians. So today, I want to give you a tool I was introduced to by Tabetha Taylor when I was a Product Manager: The Customer...
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