“In today’s globalised, digitised music industry, record companies may be on the run, but the enterprising individual artist has never had it so good.” That’s the quote beginning Robert Plummer’s story on BBC News about Ahmed Fakron’s blossoming music career.
Fakron is a Libyan born artist seeminly doomed to “international isolation” until about a year ago when a “New York-based DJ known as Prince Language unearthed an old Ahmed Fakroun track called Soleil Soleil, re-edited it and put it out on a 12-inch single, renamed Yo Son.” But that’s not the cool part, or the part of interest to you.
“Since April this year, Ahmed Fakroun has had 20 of his songs available for download from 7digital’s indiestore – an offshoot of the firm’s main site that allows singers and bands to create their own digital music shop.
“It happened through a fingertip. I happened to find [the store] while I was surfing and I tell you, I am happy to find them. It wasn’t too complicated, my fans started to know about it and others discovered it,” he says.”
Still not convinced?
DubMC has an in depth interview with Kenyan band Yunasi. You think you have it tough in the music business? Read this. The live in a country with no music industry. None. The radio stations mostly play western music and they earn all the money they make through live performances. Again and again, they mention how they long for the structure and mechanisms of the music businesses we take for granted in the west. Mechanisms that are still valuable btw.
But then, near the end of the article, the band mates say this:
“The internet has been a God-send to Yunasi. It allows us a window to the whole world and different demographics that despite geographical positioning can be exposed to our music conveniently. We have a website making our info available 24-hours a day, social networks like Myspace accounts allowing interaction with potential fans, YouTube allowing our videos to be available, music available for purchase directly for download from our website, on Itunes, Amazon and so forth. We are able to get useful contacts of world music professionals, media, festivals and organizations just at the click of a button that allows networking opportunities. We even can send our music to anyone in the world and use the available learning opportunities to make us better musicians. We were even invited to two festivals in Thailand festival thanks solely to our website and the availability of our video on the internet. People are also able to contact us easily after listening to our music from whatever sources. The internet offers us numerous opportunities to better ourselves as a band and further our careers.”
Take a look at what’s going on in the GLOBAL and internet linked music business and you’ll find endless opportunities.
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