How to Build Your Music Career One Touch Point at a Time

You Can’t Succeed Alone

If it’s true that you need other people to succeed in your music career (and it is), then it’s equally true that your career depends on the success of every “touch point” you have with other people.

Customers and You

Touch Points are nothing more than exactly what they sound like: the points of contact between a business, product or service and prospective customers. In the case of you and your music career, this means any and all interactions you have with your fans, supporters, fellow musicians, producers, etc., etc.

Yes I mean any and all interactions.

As a musician, singer, songwriter or artist, it’s critical that you understand that YOU are the product and service and therefore, you are never NOT marketing.

Branding

This means that every Touch Point must fully and clearly represent the brand that is you if you want to (a) build a long term career and (b) build a long term career staying true to who you are and what you want. Here are two suggestions on how to do this well:

1.) Get a sheet of paper, draw a circle in the center and write “You” in the circle. Then draw other circles around You and write the names of people or the names of groups of people (Band Fans for instance) that are in your network. Connect your circle and the other circles with lines (here’s a blank example).

2.) Consider the literal or potential touch points between you and this network.

• Social Media presence – which Networks, bios, photos, etc.
• Web Page – look, feel, usefulness
• Answering machine/cell phone message
• Your appearance – all the time
• Business cards
• Your equipment
• Your work – what kind you do and how it represents you
• Your personality and interactions with people
• Your friends and associates
• Every other touch point you can think of

Be You, just Be You Consistently

It would be easy to misunderstand this entire post as one long suggestion to become a salesperson selling out at every turn. That is NOT what I’m saying at all.

I’m saying that the way to build the music career of your dreams is to make sure that any and all touch points between you and your customers fully and clearly represent you, your talents and the career you want because careers are built one touch point at a time.

Which Touch Points did I forget?