by Steve Grossman | Jun 19, 2011 | Marketing, Music Business
If there’s one constant you’ll find on this blog, it’s a return to the topic of Marketing over and over. There are two primary reasons why I continue to, and always will, write about marketing (and the related topic: sales). It’s Everything:...
by Steve Grossman | Jun 17, 2011 | Music, Music Business, WIF Books
I’m thrilled to announce the official release of Why I FAILED in the Music Business and How NOT to Follow in my Footsteps! If you’re a musician, entertainer/artist, or know someone who is, order your copy today. Here’s an excerpt from the...
by Steve Grossman | Jun 17, 2011 | Marketing, Music
In a recent post about Marketing, I wrote: “It’s my opinion that Marketing is the most important thing a company or an individual needs to do in order to succeed.” But isn’t planning and working from a strategy important too? Good question. Strategy...
by Steve Grossman | Jun 13, 2011 | Marketing, Music
I finished up last week with a post encouraging you “to think about your USP” or, Unique Selling Proposition. Now I’d like to cover why. For You Defining your USP is first and foremost about you. The process of focusing on the three words –...
by Steve Grossman | Jun 9, 2011 | Marketing, Music, Music Business
I ended an earlier post with a quick description of USP, or Unique Selling Proposition, and I want to explain the details and why they matter for you. Wikipedia says that a USP “is a marketing concept that was first proposed as a theory to explain a pattern...
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